“AI Without the Gloss” by Wtech: Favbet Tech Speaks About the Challenges of Practical AI Implementation

In July, the Kooperativ venue in Kyiv hosted the discussion panel “AI Without the Gloss,” organized by the Wtech community. The event brought together top managers of leading Ukrainian IT companies to openly talk about their real experiences implementing artificial intelligence. The event was supported by FAVBET Tech, and one of the speakers was its CEO, Artem Skrypnyk.

In his speech, Skrypnyk emphasized a thoughtful approach to integrating AI into the company’s internal processes and products. According to him, artificial intelligence at FAVBET Tech is primarily a tool to empower teams rather than replace people.

“Unlike Western businesses that openly reduce staff due to AI, FAVBET Tech has a different goal — to increase team efficiency and deepen expertise in areas where there used to be a lack of hands. We don’t lay people off because of automation, we learn to do more,” the CEO said.

Photo: WTech

He noted that today FAVBET Tech is actively using AI in analytics, cybersecurity, user experience personalization, and marketing. The company is also developing its own AI models, which are already showing higher accuracy than external solutions.

FAVBET Tech currently employs many analysts and has a small team of mathematicians who develop proprietary AI models to support data specialists. As Skrypnyk explained, this approach provides the team with better analytics than third-party providers' models.

Photo: WTech

Special attention was given to the experience of developers. AI assistants like Cursor are used at FAVBET Tech as helpers for experienced engineers, but the company does not rely on them for critical tasks. Junior specialists undergo additional code reviews to prevent blindly copying neural network outputs.

Alongside FAVBET Tech’s CEO, the panel included Olga Zakatnova (VP of Product, Uklon), Nadiia Yuzkova (CTO, BannerBoo), and Dana Kondrevych (Head of Talent Acquisition, YouScan).

Photo: WTech

The discussion was moderated by the CEO of managerka.ua, who emphasized that the purpose of such gatherings is to honestly discuss the challenges companies face when implementing AI: “When we talk about artificial intelligence, it is important not only to hear success stories, but also to understand what lies behind them. These include technical limitations, organizational challenges, and even changes in corporate culture. This is exactly what turns AI from a trendy tool into something truly useful in the long term.”

The event continued FAVBET Tech’s longstanding support of the Wtech community — the company actively invests in the development of women in Ukrainian IT and helps create new opportunities through educational and networking projects. Favbet Tech is also a co-initiator of the launch of the AI Committee of the IT Ukraine Association — a platform for systematic work on the national AI strategy.