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At a recent [Sport&Business Club Ukraine](https://sportbusiness.media/2025/04/18/u-kyyevi-vidbulas-kvitneva-zustrich-sportbusiness-club-golovne-z-podiyi-vechora/) meeting, representatives from the sports industry, tech sector, and business community gathered to discuss the impact of digital transformation on the development of sports in Ukraine. Key topics included technological solutions that are changing audience engagement, club management, and the organization of sporting events.

![sbc1704ftech-115 (1).jpg](https://wah-prod-ext-portal-s3-eu-central-1.s3.eu-central-1.amazonaws.com/sbc1704ftech_115_1_38e710108d.jpg)

FAVBET Tech served as the event’s technology partner, presenting its approaches to automation, analytics, and the integration of digital tools in the sports sector. The discussion focused on how modern technologies can enhance communication with fans and improve client interaction within sports organizations. Particular attention was given to innovative solutions such as the development of rehabilitation apps for veterans.

[FAVBET Tech](https://www.facebook.com/share/p/16W7nVx82d/) is a Ukrainian IT company ranked among the top 50 largest product IT companies in Ukraine according to DOU. The company is a resident of Diia.City, a member of the IT Ukraine Association, and a co-founder of its AI Committee.
FAVBET Tech specializes in developing technology solutions for various industries, including iGaming, with a focus on artificial intelligence, high-load systems, big data, and cloud services.

![sbc1704ftech-34 (1).jpg](https://wah-prod-ext-portal-s3-eu-central-1.s3.eu-central-1.amazonaws.com/sbc1704ftech_34_1_a177b660dd.jpg)

*"Collaborating with Sport&Business Club Ukraine is a great opportunity to discuss the practical application of technology in sports. We aim to foster closer cooperation between IT companies and Ukrainian sports organizations to remain competitive in the digital age,"* said Artem Skrypnyk, CEO of FAVBET Tech.


How Technology Is Transforming Sports: FAVBET Tech’s Participation in Sport&Business Club Ukraine

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A CEO Talks event organized by Diia.City Union took place in Kyiv, featuring Leonid Polupan, Head of Microsoft in Ukraine and the Baltic countries, as a guest speaker. Ukrainian IT company [FAVBET Tech](https://www.facebook.com/share/p/15Z2ysx7zz/) acted as the event's partner.

The gathering brought together representatives of the tech sector, Diia.City residents, and members of the Diia.City Union community. The discussion focused on the challenges facing the IT industry, Ukraine’s role in the global development of artificial intelligence, and Microsoft’s strategic directions in the local market.

![IMG_2676 (1).jpg](https://wah-prod-ext-portal-s3-eu-central-1.s3.eu-central-1.amazonaws.com/IMG_2676_1_0b25267dfb.jpg)

Leonid Polupan dedicated a significant part of the conversation to the topic of AI implementation. According to him, Ukraine has all the prerequisites not only to be a user but also a developer of high-tech solutions in the field of artificial intelligence. He specifically highlighted the high level of expertise among Ukrainian cybersecurity specialists, which he considers critically important for creating secure AI products.

![IMG_2574 (1).jpg](https://wah-prod-ext-portal-s3-eu-central-1.s3.eu-central-1.amazonaws.com/IMG_2574_1_ac258423c5.jpg)

*"This time at CEO Talks, we had a very sincere and in-depth dialogue about the role of AI in transforming the industry, local challenges, and global prospects. This kind of experience exchange strengthens our community. We’re proud to support events that foster the growth of the IT community and promote knowledge sharing among business leaders. CEO Talks is a key initiative that encourages informal communication among entrepreneurs who are building Ukraine’s economic resilience today,"* said FAVBET Tech CEO Artem Skrypnyk.

Other topics discussed included the adaptation of Microsoft’s global strategy to the Ukrainian context, support for the local market during wartime, and successful collaboration cases with Ukrainian companies.

**About FAVBET Tech**

FAVBET Tech is a Ukrainian technology company specializing in the development of innovative solutions for the entertainment industry. According to DOU’s 2024 rankings, the company was listed among the top 50 largest product IT companies in Ukraine. FAVBET Tech is actively contributing to the development of the Ukrainian tech ecosystem and is a member of the IT Ukraine Association. In collaboration with the Association, the company initiated the creation of Ukraine’s first AI Committee. Additionally, FAVBET Tech ranks among the top five taxpayers among Diia.City residents.


How Ukraine Is Integrating into Global AI Trends: CEO Talks with Leonid Polupan Held in Kyiv