HR in Times of War: technologies that keep teams together

The full-scale war has forced Ukrainian businesses to rethink how they manage teams and maintain productivity. One of the most pressing challenges is preserving human capital — the most valuable resource for most organizations. Rita Klyushnyk, Head of People Operations at FAVBET, shares how the war has transformed HR strategies and what technologies help sustain teams in this new reality.

How the war reshaped people management

The full-scale invasion significantly impacted FAVBET’s operations, prompting a complete overhaul and adaptation of many business processes. According to Rita Klyushnyk, the company’s immediate priorities became employee safety and sustaining motivation during turbulent times.

FAVBET focused on three core areas: decision-making flexibility, comprehensive support, and talent development. Enhanced internal communication, access to psychological assistance, and expanded opportunities for self-realization through educational programs became key tools in maintaining team efficiency and morale.

Supporting deployed and relocated employees

One of the major challenges Ukrainian businesses faced was adapting to the reality that some employees joined the armed forces, while others were forced to relocate abroad. FAVBET developed a comprehensive strategy to address this.

The company maintains regular contact with those serving in the military and supplies requested equipment based on specific needs from the units. Importantly, those in the Armed Forces retain their positions and salaries — a core principle of FAVBET.

For those who relocated, FAVBET provided all necessary technical tools and resources to ensure effective remote work, allowing them to remain fully integrated team members regardless of location.

Success Stories: what worked at FAVBET

FAVBET not only adapted to the challenges but also identified new growth opportunities. Rita Klyushnyk shared several successful cases:

• Legal support: In times of war, when legal questions become more frequent and complex, offering professional legal consultations has been a valuable form of support. Every FAVBET employee can receive free legal advice on issues, including those related to martial law.
• Adapted benefits: Tailored perks for employees working abroad helped maintain team loyalty and ensure comfortable working conditions in new environments.
• Focus on virtual events and charity: As teams became globally distributed, online events strengthened internal cohesion while also allowing the company to engage in meaningful social initiatives.

Advice for Companies: supporting teams during wartime

Based on FAVBET’s experience, Rita Klyushnyk offers recommendations for other companies seeking to support their teams during war. She emphasizes that, under such extreme conditions, employee care becomes not just a business concern, but a lifeline for adapting to new realities.

Key advice includes:

• Be prepared for the unpredictable: Companies should develop response strategies for various scenarios, including employees going to war or relocating. These plans must be reviewed and updated regularly.
• Ensure work flexibility: Remote work and flexible hours are essential. They allow employees to adjust to personal circumstances while staying productive.
• Maintain transparent communication: In uncertain times, open, regular communication is crucial. Employees need to understand the company’s current status, the challenges ahead, and their role in navigating them.
• Foster team spirit: War may physically separate people, but virtual team-building, webinars, and shared experiences help preserve a sense of unity and mutual support.

The future of HR Tech amid War

Looking ahead, Rita Klyushnyk notes the remarkable resilience of Ukrainian businesses. After three years of full-scale war, many companies not only survived but also expanded and created new jobs despite the circumstances.

She believes the future will bring even faster business evolution, with technology playing a vital role in driving both efficiency and workplace safety.

Key HR Tech trends expected to grow in relevance:

• Flexible work formats: Continued development of remote and hybrid models opens access to global talent.
• HR process automation: The implementation of ERP systems, HRMS platforms, and chatbots simplifies administrative tasks, saves time, and enables faster communication.

Rita Klyushnyk stresses that technology alone isn’t the solution — its true value is unlocked when used with a human-first mindset. Only when tools serve people can they drive long-term business success.